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Strengths

Of course, FLaberge Communication wants to be a 360 solution for all your communication needs. But here is how I stand out and how I look at my contribution in communications & public relations! 

Francois Laberge - FLaberge Communication - Coeurs arc-en-ciel

Public Image Management

How are you perceived? What are the most effective points in your communication context? How can you project a funny image while remaining totally reliable? With each interaction, we position ourselves. Each time we speak, we imply or take an action. Specialized in speech analysis and media image construction, I will provide you with all the tools you need to have a fair and profitable influence in all communication contexts.

Inclusive Communication

Inclusive communication involves more than introducing inclusive vocabulary or choosing gender-neutral terms. It is a full recognition of the people we are talking to and who are included in our topic. The experience I have acquired, both in my personal life and within various human rights organizations, not only allows allows me to understand and share the importance of new inclusive communication techniques, but above all to apply them in a progressive fashion, depending on the target audience and with the objective of mutual understanding. Let's talk about it and evolve together! 

Impactful Writing

Words, reading and writing are a passion here! This is my most frequently requested service. Does your press release lack emotion, passion, "Celine"? Is it written in such a way as to elicit the desired reactions? Does your bio need an update? Is your strategy document convincing enough? I can't wait to write, edit and translate for you! 

Crisis Management

We never want it to happen. However, as media sensitivity increases and social breaches multiply, it is possible to prepare for them and, above all, to react effectively. I have had to juggle several crisis situations in my career, and despite their difficulty, I consider myself lucky to have learned so much from each of these challenges. If you feel that you are at risk, or if the crisis is clearly underway, write to me and I will help you manage it properly! 

NPOs & SMEs

Very few NPOs & SMEs have the privilege of having enough resources to benefit from a communications department. Thus, communication tasks are often relayed to the team, which must prioritize other projects. I navigated this reality for a long time and this is the reason why a preferential rate is granted to NPOs & SMEs and why my services are perfectly adapted to these different realities. Together, we will discuss together the improvement opportunities in communications and I will propose a plan and tools allowing you to be autonomous, while always being present to advise you. 

Image médiatique
Comm inclusive
Rédaction percutante
Gestion de crise
OBNL & PME

Let's work together! 

To get a quote or more information.

Answer within 24 hours!  

​

francois@laberge.com

438 817-4774

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